Blog
Guess What - your customers are looking for you!
Would you be surprised to find out that I speak to a lot of people looking for EXACTLY what some local business owners LOVE to do?
Do you know what these potential customers SAY?
They have no idea where to find the RIGHT person to provide them with what they are looking for.
They search in their communities and online and don't find the RIGHT people.
They ask peers and others in their communities and ...more dead ends.
Sometimes, they hear about someone who seems to be a possible fit, but when they try to find their contact info - they don't seem to exist.
These are people who you wouldn’t need to “sell” on your services - but just show them what you do! They are buyers - ready and waiting to buy.
So your job is to help them find you.
You could
rent a billboard
advertise in local magazines and papers
put coupons in ad-packs
advertise on FaceBook or Instagram
find local businesses with complementary services to refer you
lots of other possibilities
So how do you pick the right combination of things?
We could overthink this - but we are going to keep it simple.
Your best customers are ____________ (who?)
Be specific. What do they like? Where do they shop? What activities do they participate in? What kind of cars do they drive - or do they bike or walk? What type of food do they eat? What restaurants would they eat at? Do they have pets? Travel? Drink wine or beer or hard stuff? Favorite books, movies, music? Do they hang out on Facebook? Instagram? Linkedin? Do they hang out somewhere else? Or in person?
Once you can clearly describe your BEST customers - you want to make sure you are doing things so that they will come into contact with info about YOU and What you do/make/provide.
How do you find out where these places are? ASK your BEST customers! You want more customers like them - so let them be the experts on THEM.
You also want to make sure that businesses sort of like yours but who can’t provide your services- know about you and can easily pass your information on to others. Do the same for them and you’ll have a great referral partner!
If you need help defining who your best customers are - give me a call and let’s hash it out. You would be surprised what we can figure out in a quick directed chat. Then you are ready to take the next BEST step toward your BEST customers finding you.
Guess What - Your customers are looking for YOU!
Would you be surprised to find out that I speak to a lot of people looking for EXACTLY what some local business owners LOVE to do?
These are people who you wouldn’t need to “sell” on your products or services - but just show them what you do! They are buyers - ready and waiting to buy.
Different! What an opportunity for growth
2020 has been different! And guess what? That is GOOD!
Why?
Different gets us out of our comfort zone. Different opens doors to our thinking 'outside the box.' Different shakes us up a bit. Different for just a little bit can be a surprise that we try to just wait out, until 'things get back to normal'. But 2020 has even been a different kind of different.
Have you ever noticed how some of the smallest things can make the biggest differences?
As business owners, we often feel overwhelmed by the multitude of big issues that are impacting the business climate, our client’s worlds, human resources rules, laws, and attitudes that could so quickly affect our teams and create problems. Then there are the changes and issues that impact the technical aspects of the work we do to actually serve our clients! We all want to serve our clients REALLY well – but it seems roadblocks keep jumping in our way!
Since the best way to handle BIG things is to break them down into small steps – let’s look at some of the tiny things that make BIG impacts.
4 Steps to Create Your Brand with Clarity
A few weeks ago I posted an article about branding — what it is and why it’s important to your business. Now we’re going to talk about creating that brand. If you haven’t read the first article, I highly recommend you jump back there and do that and work through the getting started exercises — these next steps will make a lot more sense.
With your “getting started” exercise in hand, let’s take the next steps.
Your Brand — It's More Than a Pretty Logo
With the business “pause” in the first half of 2020, one of my projects has been to research branding. I wanted to learn how to develop a brand and what branding really means – for my own business and the businesses I work with. I want to share some of the basics with you so you can begin to work on your own brand, too.
If you already have a brand and logo, use these tips to take another look at it based on the current business climate and how people are making buying decisions now.
Start your journey
Want to do something a bit different and start a journey to a place you haven’t been in your business yet? Start your exploration of the options here.